Strategy Consulting & Growth Advisory for High-Impact Leaders and Organizations

WHAT WE DO

We advise and consult with high growth, category defining founders, businesses and organizations. We turn ideas into strategy and dreams into results by positioning you to develop new areas for growth, launch projects strategically, and grow and scale profitably.

We are all about:

New ideas & concepts
New business growth
New strategic opportunities

We specialize in consumer initiatives, DTC, digital media, and subscriptions. For our services, check out the STRATEGY & BUSINESS page.

In addition, we have a vertical focused on HOSPITALITY consulting and restaurant launches, as well as a vertical that provides CAPITAL opportunities for early stage startups that show remarkable promise.

STRATEGY & BUSINESS

HOSPITALITY

CAPITAL

SPRINGSTEAD BRANDS & PORTFOLIO

ABOUT OUR FOUNDER

Julie Shen

Julie is an experienced organizational leader, executive advisor, and board director with 15 years of leadership and board-level experience across public, private, and startup sectors. As a seasoned strategist and operator, she has deep knowledge in developing, launching and scaling businesses for Fortune 500 companies and high growth startups. Her experience includes team leadership, innovation, strategy, business development, partnerships, growth, strategic finance, and P&L management. She is adept at taking analytical and strategic approaches to drive creative solutions.

Julie has demonstrated results in Consumer, Media, and Technology industries. She has led deals and partnerships attributing to an impact of >$200M and scaled a DTC business to 1M paying subscribers in Year 1. She is passionate about supporting female founders and facilitating an environment for them to thrive in. Julie is recognized as an AAPI Entrepreneur and Leader To Watch by Nasdaq and her thought leadership has been published in Nasdaq, Thrive Global, and Create & Cultivate.