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We take your business from where

you are to where you need to be.

Who You Are

A founder, business or organization that wants to:

  • Bring an idea into execution

  • Launch a new business, product or service

  • Increase revenue, profit or brand reach

  • Scale, expand or diversify your initiative

  • Invigorate, innovate or pivot an existing business

What You Need







Sphere on Spiral Stairs


  • Strategic and Business Planning: Marketplace, Target Customer, Competition, Value Proposition, Goal Setting, Vision to Implementation Matrix

  • Go-to-Market / Launch Strategy

  • Innovation and New Business

  • Growth and Expansion

Strategy Consulting

  • Strategic Roadmap Execution

  • Business and P&L Management

  • Cross-Functional Team Leadership

  • Process & Foundation Development

  • Subscriber and Customer Optimization (e.g., LTV, AOV, Retention, Win-Back)

Business Management

  • Monetization, Diversification Opportunities, and New Business Models

  • Incubation and Proof-of-Concept

  • Launch Planning and Roadmapping

  • Distribution and Deals

  • Strategic Partnerships and Management

  • Customer Development and Expansion

Business Development

  • Market Sizing and Audience Segmentation

  • Pricing, Cannibalization, and Replacement Economics

  • P&L, Breakeven & Swing Scenarios

  • Forecasting

  • Budgeting

  • Long-Term Planning

Strategic Finance


Colette Dong

Co-Founder of The Ness

Adding Julie to the team was integral to getting the ball rolling on the next phase of our business. She has been able to help us organize our wishlist into a tangible direction for growth and help us identify key areas that need improvement. I love the way she marries data and qualitative instincts to make a plan. She is clear, communicative and great at setting expectations. We were able to get our first round of funding after bootstrapping for four years and we would not have gotten there without her.

Jaclyn Lineback

Founder of HartSpan

A Wellness Brand Launching Q3 '23

Julie's number one goal is driving value, which she did exceptionally. She was incredibly organized and professional, and really took the time to understand our business and goals. She continually provided support outside of the project scope and genuinely cared about moving our business forward. Julie delivered an impressive pre-launch community-building roadmap for our company that was digestible and realistic to implement. Julie is an incredible resource for any startup and I look forward to working with Springstead on future projects!

Marissa Cano

Founder of Refineri

A Jewelry Brand Launching Q3 '23 

As a new founder, Julie made me feel comfortable in being vulnerable with what I did not know and welcomed all of my questions. Julie is relational - she showed me that our time together was more than a contract, she was (and still is) invested in my business as if it was hers. Even before Julie knew I wanted to work with her, she provided value and a sense of genuine interest. I now have a thorough understanding of my financials, a pre-launch strategy, & a list of strategic recommendations that I am looking forward to executing.
Sphere on Spiral Stairs

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