top of page

We take your business from where you are to where you need to be.

Who You Are

A founder, business or organization that wants to:

  • Bring an idea into execution

  • Launch a new business, product or service

  • Increase revenue, profit or consumer reach

  • Grow, expand or diversify your existing line of business

  • Jumpstart, innovate and pivot a sluggish business

What You Need







Sphere on Spiral Stairs


  • Strategic and Business Planning: Marketplace, Target Customer, Competition, Value Proposition, Goal Setting, Vision to Implementation Matrix

  • Go-to-Market / Launch Strategy

  • Innovation and New Business

  • Growth and Expansion

Strategy Consulting

  • Strategic Roadmap Execution

  • Business and P&L Management

  • Cross-Functional Team Leadership

  • Process & Foundation Development

  • Subscriber and Customer Optimization (e.g., LTV, AOV, Retention, Win-Back)

Business Management

  • Monetization, Diversification Opportunities, and New Business Models

  • Incubation and Proof-of-Concept

  • Launch Planning and Roadmapping

  • Distribution and Deals

  • Strategic Partnerships and Management

  • Customer Development and Expansion

Business Development

  • Market Sizing and Audience Segmentation

  • Pricing, Cannibalization, and Replacement Economics

  • P&L, Breakeven & Swing Scenarios

  • Forecasting

  • Budgeting

  • Long-Term Planning

Strategic Finance


Colette Dong

Co-Founder of The Ness

Adding Julie to the team was integral to getting the ball rolling on the next phase of our business. She has been able to help us organize our wishlist into a tangible direction for growth and help us identify key areas that need improvement. I love the way she marries data and qualitative instincts to make a plan. She is clear, communicative and great at setting expectations. We were able to get our first round of funding after bootstrapping for four years and we would not have gotten there without her.

Jaclyn Lineback

Founder of HartSpan

A Wellness Brand Launching Q2 '23

Julie's number one goal is driving value, which she did exceptionally. She was incredibly organized and professional, and really took the time to understand our business and goals. She continually provided support outside of the project scope and genuinely cared about moving our business forward. Julie delivered an impressive pre-launch community-building roadmap for our company that was digestible and realistic to implement. Julie is an incredible resource for any startup and I look forward to working with Springstead on future projects!

Jazmin Alvarez

Founder of Pretty Well Beauty

Julie is incredible and has been a lifesaver. For the first time since starting my business I feel like I have someone who can truly help me scale and I feel more confident about how to achieve this with her support, guidance and partnership. I'm so grateful for this opportunity to be able to work with her and look forward to continuing to grow together in 2023 and beyond! Thank you Julie!
Sphere on Spiral Stairs

Book a discovery call

Connect on social

  • Instagram
  • LinkedIn

Join our mailing list

Thanks for submitting!

bottom of page